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Cadillac Catera Deville
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Here are some more information for Cadillac Catera Deville:
The year was 1998, Cadillac started making "art and science," a new design language, for its models. They called on the services of Anne-Marie La Verge-Webb, a graphic designer in the corporate and brand identity group for GM, to redesign the Cadillac emblem. The aim of the new design theme was to combine hints of high technology and elegance using faceted shapes. La Verge-Webb drew inspiration from a stealth fighter and gemstones.
She studied the evolution of the Cadillac emblem throughout history. They examined grilles, trunks, and even rare items from a special collection in the Warren design studio. She wrestled with whether the change would be "evolutionary or revolutionary." She opted for evolutionary with a little more drama.
The very first Cadillac logo was based on the crest of the Cadillac family. The Detroit Company was founded in 1701 by Antoine de La Mothe, Sieur de Cadillac, a Gascon officer and minor aristocrat. His family's coat of arms seems to have been an adaptation from a nobler neighbor. And this is fitting to a car that has always been the choice of self-made men or the hustler who just hit it big. As for the new logo, it was imperative that it matches the new body theme. The designers wanted the logo to look like part of the grille and not something that was just fastened to it.
The novelty of the look was to be high tech, or what they termed as "milled from solid metal." The group settled on major alterations to the traditional crest and wreath emblem. They unveiled the new "wreath & crest" logo at the gathering of collectors and designers of the 1999 Pebble Beach Concours d'Elegance.
The shield carried the colors from the Cadillac tradition which was red, silver and blue, black and gold on a platinum background, thought to suggest high technology. But the crown topped with pearls was removed as well as the merlettes or ducks from the original coat of arms. The leaves of the wreath were mechanized by adding-in facets. The outcome hinted at Piet Mondrian's artwork.
The merlettes or ducks had been utilized in an infamous advertisement for the Cadillac Catera. The slogan was "the Cadillac that zigs instead of zags," with one of the ducks swimming in the opposite direction from the majority. Many thought that the ducks contributed to the failure of the Catera. Thus, the merlettes were removed from the new logo.
The designers wanted to make it "less fussy, more technical." The goal was to make it look like it was "milled out of a single billet of aluminum." The ducks made it look fussy.
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Cadillac Catera - CPR-1000 Current Probe Reader - CP-60 Current Probe manufacturer
Marketing
The Catera was marketed to younger demographic than traditional Cadillac buyers with the "Caddy that zigs" tagline, and the car generally delivered on its promise of European-style handling. The launch advertisements featured supermodel Cindy Crawford, who was paid a reported $350,000 for ads including talking to an animated duck-like creature known as "Ziggy", offered by Cadillac as follows "Like Catera, he was hatched in Germany and has the sole mission of bringing fun to the luxury of Cadillac. He was one of six mythical, beakless, footless martins or "Merlettes" in the Cadillac Crest before we gave him big feet, a giant beak, and turned him around. He's quite a departure from his five brothers who have been part of the Cadillac Crest since the days of the crusades when the crest was the proud symbol of Le Sieur Antoine de la Mothe Cadillac Family."
The car was smaller and had less power than other Cadillacs of the time. Though the Catera generally received good reviews from the automotive press, sales did not meet GM's expectations. The car was often seen as too small to appeal to the marque's traditional luxury car buyers and failed to attract as many buyers away from European luxury brands as GM had initially predicted. Some compared the Catera's short and disappointing production run to the disastrous Cimarron of the early 1980s, although the Catera was a far better car in the opinion of most journalists and owners. The "duck's" disappearance from the company logo altogether in 1999 may have been a reaction to this failure, although they were also dropped to simplify the logo just before the company would launch its successful "Art & Science" design theme.
A phrase in some of the car's advertising (lease a Catera) resulted in a character of CBS medical drama Chicago Hope being named for the car, Lisa Catera. Cadillac also became a sponsor of the show. Dr. Catera was played by Stacy Edwards, best known as a deaf woman in the movie In the Company of Men. Controversies
The Catera, due in part to reliability problems including initial tire wear issues caused by an "autobahn-friendly" alignment specification, and engine failures due to timing belt tensioner failure (for which a recall was eventually offered by GM) as well as a disappointing marketing campaign, was dropped after the 2001 model year. Consumer and automotive publications have generally reported the Catera's reliability improved significantly with the 1999 model year. Approximately 95,000 Cateras were sold in the United States in its five-year production run.
By the time the Catera was dropped, Cadillac would begin the company's current "Art & Science" design theme, and would skip a model year before unveiling the Catera's replacement, the American-designed & built Cadillac CTS, which would become a much more successful model.
In 2009, Car and Driver staff criticized the high praise that the Catera initially received, citing poor reliability and performance in hindsight, in an article that similarly criticized fellow European performance import the Merkur XR4Ti for being "odd-looking". Related vehicles
The basic platform/chassis shared by the Catera continued in use until September 2006 in the North American Pontiac GTO, and until 2007 in the Holden Commodore in Australia. The European Opel Omega was discontinued in 2003. References & Links
Wikimedia Commons has media related to: Cadillac Catera
www.cadillac-catera.com
CateraOwners, the world's largest owners group for the Cadillac Catera
John Phillips. "Cadillac Catera Sport". Car and Driver (May 2000): 120125.
Humorist Ian Shoales on the Catera marketing campaign
v d e previous Cadillac, a division of General Motors, road car timeline, 1980sresent
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Compact executive
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XLR Categories: Cadillac vehicles | Rear wheel drive vehicles | Sedans | 1990s automobiles | 2000s automobiles
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What`s the deal with the Cadillac Escalades?
I have always loved cadillacs even when i was a child. i remember the first time when my grandmother first brought her`s , it was a brand-new 1985 cadillac sedan deville cranberry red with a gold package . and ever since that day, i have loved them, everyone in my family either had a cadillac or has cadillac. but over the years i have seen the cadillac models come and go. like the eldorado, cimarron, catera, and even the brougham fleetwood(road hog). but one cadillac that i am tired of seening is that Escalade. it is a pretty car, but i see so many of them, i hardly see the lincoln navigator`s on the road anymore. what kills me is everyone says that american cars suck. but a lot of people that i know of, or neighbors that i have seen may have a camry, accord, and altima parked in their driveway and have a Escalade that they just brought. so what is so popular about the Escalade and not the lincoln Navigator?
Society has made is popular.
Music videos, songs.
it's sort of the international symbol for rich now days, even if the person who's driving it isnt.
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