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Avenger Stratus Intrepid
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Dodge is well known for their heavy duty trucks, race cars and sedans that made their name popular today. Since they became known under the Daimler Chrysler company, the popularity has made Dodge well-cared for. Dodge vehicles are known and are demanding by racing teams when it comes to winning on the various race tracks all over the world. Dodge today, is known is the racing champ when it comes to wins.
A once dreamed of automotive business of the Dodge brothers became a reality. They began marketing cars and trucks that have become a staple of a lifestyle with people around the globe making the business quite the success; finally, the business was bought and the manufacturing of vehicles was turned over to the Chrysler Corporation.
Dodge cars, which are a part of Daimler Chrysler Company, are still famous for their features. Some of the popular cars of this company are Daimler Chrysler Company,Viper, Stratus, Neon, Dodge Avenger,Ram, Intrepid, Sprinter,Dakota, Magnum, and a few others. Dodge still manufactures cars that show the true interest of a famous car maker. To ride the Dodge is similar to enjoying life.
Dodge was the last manufacturer to enter the pony car division in the United States market. But everyone can say that Dodge has wisely spent their time in crafting their entry excellently - the Dodge Challenger. Released by the Dodge, a division of Chrysler Corporation, the Challenger was well-appreciated by the car enthusiast and the buying public. Though it was strongly based on Plymouth Barracuda's new E-body, its wheelbase is two inches bigger and it received a different sheet metal.
The Dodge Challenger sold 80,000 cars in 1970, the first year that it was available. Despite the sales success, the Dodge Challenger received a significant amount of criticism from the automotive press. It also had the misfortune to come out just when the pony car market was dying, and as a result the Challenger was produced for just five years. Production of the Dodge Challenger ended after the 1974 model year, with a total of 165,000 units sold from 1970 to 1974.
The Dodge Challenger arrived with an array of engine options. The well-known Dodge Challenger Trans-Am is a Challenger model which was produced in 1970 only. It was a racing homologation vehicle that was powered with a specially tuned Six-Pack version of the 340 cubic inch (5.6L) engine. Challenger T/A displays a fiberglass lift-off hood that has a big giant hood scoop and "megaphone" exhaust outlets which are installed in front of its rear wheels.
Throughout the model year of 1971, Dodge Challengers are available as either hardtop convertibles or coupes. The performance model, known as the R/T or Road/Track, is available in both body styles. The options were a limited slip differential, engines, steeper rear axle ratios, manual transmission, leather seats, shaker scoop, vinyl roof, and a smaller "formal" rear window. The 08-09 Challenger has relaunched; however, these new Dodge parts are not easy to come by.
The Dodge Challenger arrived with an array of engine options. The well-known Dodge Challenger Trans-Am is a Challenger model which was produced in 1970 only. It was a racing vehicle that was powered with a specially tuned Six-Pack version of the 340 cubic inch (5.6L) engine. This variety can make it difficult to find correct Challenger parts. In 08-09 parts Challenger has been introduced again but these new challenger Dodge parts are rare to get. In many cases, it will be necessary for the budget enthusiast to look for refurbished parts, or be forced to settle for "good enough."
Dodge La Femme
Origin
The La Femme's Raison D'tre stemmed from Chrysler's marketing department's observation that more and more women were taking interest in automobiles during the 1950s, and that women opinions on which color car to buy was becoming part of the decision making process for couples buying an automobile. The La Femme was an attempt to gain a foothold in the women's automobile market.
The La Femme concept was based upon two Chrysler show cars from the 1954 season. Named Le Comte, and La Comtesse, each was built from a Chrysler Newport hardtop body, and each was given a clear plastic roof over the entire passenger compartment. While the Le Comte was designed using masculine colors, the La Comtesse was painted "Dusty Rose" and "Pigeon Grey" in order to convey femininity. Favorable responses encouraged Chrysler to pursue the La Comtesse concept.
1955
Dodge received the project and renamed the concept the La Femme, which began as a 1955 Dodge Custom Royal Lancer "spring special" hardtop two-door coupe, painted "Sapphire White" and "Heather Rose". From there, the exterior received special gold-colored "La Femme" scripts that replaced the standard "Custom Royal Lancer" scripts on the cars front fenders.
The interior of the car also received attention and features. 1955 La Femme interiors were upholstered in a special tapestry material featuring pink rosebuds on a pale silver-pink background and pale pink vinyl trim. The La Femme also came with a keystone-shaped, pink calfskin purse that coordinated with the interior of the car. The purse could be stowed in a special compartment built into the back of the passenger seat, and its gold-plated medallion faced outward. This brushed-metal medallion was large enough to have the owner's name engraved upon it.
Each purse was outfitted with a coordinated set of accessories inside, which included a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter and change purse, all made of either faux-tortoiseshell plastic and gold-tone metal, or pink calfskin and gold-tone metal, and all were designed and made by vans, which was a maker of women's fine garments and accessories in Chicago, Illinois.
On the back of the drivers seat was a compartment that contained a raincoat, rain bonnet and umbrella, all made from a vinyl patterned to match the rosebud interior fabric. Dodge marketing brochures for the La Femme stated clearly that the car was made "By Special Appointment to Her Majesty... the American Woman."
1956
For 1956, the La Femme returned, with no less fanfare; letters to dealers from Dodge marketing department called the La Femme a "stunning success". For 1956, Dodge replaced the Heather Rose and Sapphire White scheme with a Misty Orchid and Regal Orchid color scheme. The interior of the car in 1956 did not take its cue from the 1955 model, and instead featured "La Femme" only seat patterns, headliner, interior paint and carpet. The fabrics used have proven very difficult to reproduce. The seat coverings were made of a heavy white cloth with random, organic-seeming patterns of short lavender and purple loops, in a manner very similar to loop-pile carpeting. The headliner cloth was also heavy white fabric, with many, tiny random splashes of gold paint. The carpeting was loop pile with several shades of lavender and purple. The boxes behind the seats were also changed for 1956 to accommodate the rain coat, rain cap and umbrella that came with the model. Both boxes were identical this year, because there was no need for accommodation for a purse, which was only offered with the 1955 La Femme.
Legacy
Sales material for the 1956 Dodge La Femme
Dodge dropped the La Femme for 1957 and did not revisit the concept. Because the La Femme was a $143 option package, its total production was never broken out from Dodge's production numbers, although research suggests less than 2500 were made over the two-year period. At least 40 known examples exist of the 1955 version and over 20 for the 1956 version, including at least 3 verifiable D-500 optioned 1956 La Femmes.
Many theories exist concerning the low sales of the LaFemme trim package. No evidence of magazine, television, radio or other LaFemme advertisements have ever been found since 1986. Given the large number of Dodge dealerships in the U.S. at the time, very few of them ever received a demonstration LaFemme for their showroom. Instead, single-sheet dealer pamphlets were the only clue that Dodge LaFemmes were available for purchase, in a time when other trim-special models such as the Chrysler 300 letter series, Plymouth Fury and DeSoto Adventurer were widely and enthusiastically promoted.
Sources
The International Dodge La Femme Website and Registry, Leslie Howard, Author. July 2003.
LaFemme: a fancy and feminine statement of the chauvinist '50s Aftermarket Business, James Guyette, Author. January 2004.
1955-56 Dodge La Femme: y Appointment to Her Majesty the American Woman Collectible Automobile, Tom Lindsey, Author. February 1988.
External links
The Dodge La Femme
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Categories: Dodge vehicles | Rear wheel drive vehicles | Full-size vehicles | Coupes | 1950s automobiles
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